Your mission:

Build and lead marketing to create stable, predictable demand for our IT products and ESG platform — from target audience research and positioning to qualified leads (MQL), sales opportunities (SQL), and measurable revenue.

Unique opportunity:

• You'll be the sole marketing specialist - responsible for building the entire structure
• Direct contact with decision-makers
• Visible impact - every MQL and SQL directly affects company growth
• Product diversity - work with ESG platform, IT solutions, and new products

EXPECTED SKILLS:

Education and experience:

• 3-5+ years hands-on experience in B2B/SaaS digital marketing (solo or small team)
• Experience implementing full cycle: from hypotheses to KPI results

Knowledge and interest:

• GA4, GTM, Google Ads, LinkedIn Ads, Search Console, basic SEO
• Landing page creation from templates, CRO, A/B testing, UTM and event schemas
• Excel/Sheets (budgets, forecasts, UTM)

Language skills:

• Excellent Latvian and English skills (written and verbal)

Additional skills (highly valued):

• HubSpot, Ahrefs/Semrush, Hotjar, basic HTML/CSS, Figma/Canva, ABM
• Understanding of APIs and data integrations
• Experience with AI tools (ChatGPT, Claude, Midjourney, etc.) for marketing processes
• Interest in ESG/CSRD, iXBRL, double materiality

Soft skills:

• Independence and ability to build stable foundation and systems
• Revenue mindset, data discipline, precision, and quick execution
• Desire to be a pioneer and build something from scratch

HOW WILL YOUR DAY LOOK LIKE?

• Strategy and Planning

  • Define and develop buyer personas and customer journeys for each product
  • Drive go-to-market strategies for new products and features
  • Execute competitor analysis and market research to identify opportunities

• Campaigns and Channels

  • Execute multi-channel campaigns: Google Ads/YouTube, LinkedIn Ads, SEO, retargeting, email
  • Build and optimize landing pages, conduct A/B tests and CRO
  • Leverage AI tools for content generation and campaign optimization

• Content and Automation

  • Create content in LV/EN: ad copy, landing page microcopy, blogs, emails, webinar materials
  • Implement marketing automation (e.g., HubSpot/Mailchimp or others) and lead nurturing processes
  • Build marketing infrastructure - from tracking pixels to email automation

• Measurement and Collaboration

  • Measure and report with GA4, GTM, Looker/Data Studio, ensure UTM discipline and attribution - choosing tools based on your expertise
  • Collaborate with Sales (lead quality, playbook, sales enablement)
  • Plan budgets, forecasts, control ROI/ROAS and CAC payback

WE OFFER

• Compensation & Benefits

  • €2,400-3,000 gross monthly + performance bonus
  • Health insurance after probation
  • Professional development budget

• Work Environment

  • Hybrid (up to 90 remote days per year)
  • Full autonomy over marketing stack selection
  • Be employee #1 in marketing - shape the entire function

• Perks

  • Free parking at office
  • Team sports and activities
  • Books, courses, and learning resources
  • Healthy office snacks

Selection process:

1. 45-60 min conversation about experience and KPI thinking
2. Short practical task (48h): mini campaign plan (ESG Platform or other product) — 2 ad variants, 1 landing page skeleton, measurement plan and monthly forecasts
3. Results presentation and Q&A

Apply:

Send to career@mitigate.dev:

• CV
• brief motivation letter (why you're the right person to build our marketing)
• your 2-3 successful marketing campaign examples with concrete results

Application deadline: 30.09.2025